We all make instantaneous judgement decisions on a range of topics and a website is no different. You need to get some insight into how visitors arriving at your website make a Read More
About Anna Potts
Hi, I'm Anna Potts, Arizona-based IT project manager and web consultant, originally from Wellington, New Zealand. If you have any questions about what you’ve read or are considering a website makeover, please contact me.
Website credibility: Creating the right first impression
Visitors arriving at your website will very quickly form an impression about your website and have subconscious questions that need to be answered before they can fully trust you. Read More
Headings and subheadings: Lessons learned from print media
Traditionally newspaper headlines summarised the contents of the news article. They told the reader enough about the story for them to make an informed decision about whether they Read More
Don’t forget your offline marketing strategy
When you have your own business website it is easy to forget that your business has an offline presence as well. You spend a lot of time and money on either improving the look and Read More
How shopping at Bunnings and Mega Mitre 10 helped me understand website navigation
Have you ever walked into Bunnings or Mega Mitre 10 and taken a look at all the names above the aisles trying to work out where what you want to buy might be located? I’ve used Read More
Search engine optimization: How to achieve a good ranking with the search engines
What is the purpose of having a website if nobody can find you? You may have spent a lot of time, money and effort on the website’s design but never even considered how important Read More
Increase your likeability with a Facebook business page
An estimated 74% of New Zealand adults have a personal Facebook presence. As so many of your potential customers are comfortable using Facebook in their personal lives, it just Read More