Without question, Facebook has become deeply entrenched in people’s everyday lives and has a strong influence on their social interactions, which in turn influences their buying Read More
Social Media Marketing
Social Media Marketing – Creating Captivating Media
With so many images, artily written words, clever infographics, short videos filling up your social media stream - it is a real challenge to know how you can stand out from all the Read More
Social media metrics – are you counting the right numbers?
You may not have actually seen or met the people who visit your website but you are aware there must be a few, as they may have purchased something or perhaps left a comment on Read More
ASB Bank – A Social Media Success Story
In July 2016 ASB Securities announced on their blog, that they would be making several changes to their website over the coming months including implementing a number of Read More
Give your business a boost with a Pinterest account
It may not have occurred to you how having a Pinterest account could improve your business and help you gain new customers, but try using these SEO strategies to give your business Read More
Creating a successful online marketing campaign
If you already know how to maintain and deliver an effective online marketing campaign for your business, then you know the importance of writing fresh content, having meaningful Read More
Marketing your small business online using these Twitter strategies
So you’ve spent a decent amount of time mastering Twitter and have become fairly proficient at attracting followers and engaging them with your pithy and clever 140 character Read More
Social media marketing – the new ‘face-to-face’
Understanding how to use social media to market your business can be complicated. There are loads of new tools and platforms coming online every day, and just when you think you Read More
How to evaluate the effectiveness of your social media engagement
A key component of your social media marketing campaign must be the monitoring and evaluation of your social media engagement. By evaluating how effective your social media Read More
Setting your social media marketing goals
Business owners who know how to use social media effectively have learnt how to communicate with their customers and how to respond to them. Often it is not the specific product or Read More