Is there a right way or a wrong way to write a blog post? I think so. Looking at other people's websites it is very easy to compare ourselves with our competition. We look at their Read More
About Anna Potts
Hi, I'm Anna Potts, Arizona-based IT project manager and web consultant, originally from Wellington, New Zealand. If you have any questions about what you’ve read or are considering a website makeover, please contact me.
The purpose behind homepage design decisions
Your website homepage is one of the most important pages on your website. While your incoming traffic will often arrive on your website on other pages, website visitors will no Read More
Copycat marketing: winning strategy or creative-cop out?
Are you spending too much time focussed on your competition? Do you run advertising campaigns that are remarkably similar to your competition? Your competitor has an ad in the Read More
Writing for the World
If you have written your website in English it follows that the majority of visitors to your website will be readers of English. However each of your web visitors will arrive at Read More
Website design and your personal sense of style
For many website owners, their website is as personal to them as the clothes they wear. I’m a very organised and structured person. My clothing choices tend to be monochromatic and Read More
The first impression: Is your website dressed for success or is it still wearing its pyjamas?
Are visitors coming to your website, but yet you don't seem to be getting as many new clients or customers as you thought you would? Are you wondering why more people aren’t Read More
Write for how people read online
With the blink of an eye your online readers will decide whether your content is good enough to continue reading or not. It may be a conscious or subconscious decision they make Read More
Tone of voice: Connecting with your reader
Have you ever read a website, found the tone impersonal, unfriendly and boring, and wondered if a human actually wrote it? Your website visitors want to feel and experience a Read More
How to make a website that will reach your target audience
You should always know what your primary message is, who you’re writing for and how you want them to respond. A clearly focused website enables you to attract more traffic; help Read More
Reading online – reading with your fingers or mouse
A common misconception held by small business owners starting a new website is that their potential customers will be reading every single word on a given page. Unfortunately Read More