Bill Gates originally coined the phrase ‘content is king’ way back in 1986. At that time, he understood the power and importance of the future state of the internet. He said: Read More

Website Makeover – Part 5: After The Relaunch
By Anna Potts /
You have now received your brand new, shiny looking website from your website designer/developer, re-launched, and are ready to receive your first online customers. It may be Read More

Facebook Marketing Fundamentals: Using Facebook To Improve Your Business
By Anna Potts /
Without question, Facebook has become deeply entrenched in people’s everyday lives and has a strong influence on their social interactions, which in turn influences their buying Read More

How To Write A Compelling About Page For Your Business
By Anna Potts /
The About Me/About Us page on a website is often the hardest page to write, yet can be one of the most visited pages on every website. The struggle is often not knowing about the Read More

Website Makeover – Part 4: Defining The Scope
By Anna Potts /
A crucial step in preparing to undergo a website makeover is defining the scope of the redevelopment project. Just as you have questions you would like to ask your web Read More

Social Media Marketing – Creating Captivating Media
By Anna Potts /
With so many images, artily written words, clever infographics, short videos filling up your social media stream - it is a real challenge to know how you can stand out from all the Read More

Website Content: Why is it so difficult to create content for your blog?
By Anna Potts /
Everyone has become so familiar with reading blogs online nowadays, that most people expect to find a blog on a business or personal website. If you are selling something on your Read More

Website Makeover – Part 3: Choosing A Professional
By Anna Potts /
Web designers and developers come in a variety of shapes, sizes, and abilities and are definitely not a one size fits all type of service. For instance - some designers may only Read More

Website Makeover – Part 2: Setting Your Goals
By Anna Potts /
Often before embarking on a website makeover or upgrade, you might be more clearly focused and able to explain what you want if you look at your website with fresh eyes, before Read More

Website Design Styles: above the fold vs continuous scrolling?
By Anna Potts /
How many of you knew that the idea behind designing a website with the most important content appearing ‘above the fold’ actually originated from selling newspapers? The reason Read More