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Content Strategy

Content Marketing Strategy

Content marketing strategy – have you written one for your business yet?

By Anna Potts / June 8, 2017

Bill Gates originally coined the phrase ‘content is king’ way back in 1986. At that time, he understood the power and importance of the future state of the internet. He said: Read More

Website Makeover Part 5: After The Relaunch

Website Makeover – Part 5: After The Relaunch

By Anna Potts / May 22, 2017

You have now received your brand new, shiny looking website from your website designer/developer, re-launched, and are ready to receive your first online customers. It may be Read More

Well Written About Page

How To Write A Compelling About Page For Your Business

By Anna Potts / May 2, 2017

The About Me/About Us page on a website is often the hardest page to write, yet can be one of the most visited pages on every website. The struggle is often not knowing about the Read More

Website Content

Website Content: Why is it so difficult to create content for your blog?

By Anna Potts / March 18, 2017

Everyone has become so familiar with reading blogs online nowadays, that most people expect to find a blog on a business or personal website. If you are selling something on your Read More

Benefits Of A Blog

The benefits of a blog for your business website

By Anna Potts / November 23, 2016

Benjamin Franklin once wrote: “Either write something worth reading or do something worth writing.” Did you know that corporate websites receive 55% more website visitors if they Read More

Creating A Content Strategy

Creating a content strategy for your social media conversations

By Anna Potts / April 16, 2015

One of the biggest drawbacks of traditional media is the inability to respond. However, one advantage of social media is that it is a two-way street through which your customers, Read More

Copycat Marketing

Copycat marketing: winning strategy or creative-cop out?

By Anna Potts / February 2, 2015

Are you spending too much time focussed on your competition? Do you run advertising campaigns that are remarkably similar to your competition? Your competitor has an ad in the Read More

Writing for the World

Writing for the World

By Anna Potts / January 24, 2015

If you have written your website in English it follows that the majority of visitors to your website will be readers of English. However each of your web visitors will arrive at Read More

How People Read Online

Write for how people read online

By Anna Potts / January 5, 2015

With the blink of an eye your online readers will decide whether your content is good enough to continue reading or not. It may be a conscious or subconscious decision they make Read More

Tone of Voice

Tone of voice: Connecting with your reader

By Anna Potts / December 30, 2014

Have you ever read a website, found the tone impersonal, unfriendly and boring, and wondered if a human actually wrote it? Your website visitors want to feel and experience a Read More

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