Bill Gates originally coined the phrase ‘content is king’ way back in 1986. At that time, he understood the power and importance of the future state of the internet. He said: Read More
Content Strategy
Website Makeover – Part 5: After The Relaunch
You have now received your brand new, shiny looking website from your website designer/developer, re-launched, and are ready to receive your first online customers. It may be Read More
How To Write A Compelling About Page For Your Business
The About Me/About Us page on a website is often the hardest page to write, yet can be one of the most visited pages on every website. The struggle is often not knowing about the Read More
Website Content: Why is it so difficult to create content for your blog?
Everyone has become so familiar with reading blogs online nowadays, that most people expect to find a blog on a business or personal website. If you are selling something on your Read More
The benefits of a blog for your business website
Benjamin Franklin once wrote: “Either write something worth reading or do something worth writing.” Did you know that corporate websites receive 55% more website visitors if they Read More
Creating a content strategy for your social media conversations
One of the biggest drawbacks of traditional media is the inability to respond. However, one advantage of social media is that it is a two-way street through which your customers, Read More
Copycat marketing: winning strategy or creative-cop out?
Are you spending too much time focussed on your competition? Do you run advertising campaigns that are remarkably similar to your competition? Your competitor has an ad in the Read More
Writing for the World
If you have written your website in English it follows that the majority of visitors to your website will be readers of English. However each of your web visitors will arrive at Read More
Write for how people read online
With the blink of an eye your online readers will decide whether your content is good enough to continue reading or not. It may be a conscious or subconscious decision they make Read More
Tone of voice: Connecting with your reader
Have you ever read a website, found the tone impersonal, unfriendly and boring, and wondered if a human actually wrote it? Your website visitors want to feel and experience a Read More