It can be a challenge to start a blog for your business and then have a system in place to ensure you keep writing and publishing to it on a regular basis. Everyone at some point Read More
About Anna Potts
Hi, I'm Anna Potts, Arizona-based IT project manager and web consultant, originally from Wellington, New Zealand. If you have any questions about what you’ve read or are considering a website makeover, please contact me.
Social media marketing – the new ‘face-to-face’
Understanding how to use social media to market your business can be complicated. There are loads of new tools and platforms coming online every day, and just when you think you Read More
Finding your target market in five easy steps
Business owners often believe (mistakenly) that they are selling to everybody and that their product or service has universal appeal. But it is important to be able to identify Read More
How to evaluate the effectiveness of your social media engagement
A key component of your social media marketing campaign must be the monitoring and evaluation of your social media engagement. By evaluating how effective your social media Read More
Free website templates – should I or shouldn’t I?
Whether you've been searching for 'build your own website' or are looking to hire a web designer or website developer I'm sure you would have come across several advertisements on Read More
Setting your social media marketing goals
Business owners who know how to use social media effectively have learnt how to communicate with their customers and how to respond to them. Often it is not the specific product or Read More
Ten ways to increase your social media followers
Building a social media following will take some time and effort; however, you can do it at the office, at home or even sitting on your couch. Here are ten ways to build your Read More
Tips for using Twitter for business
If you have breaking news, updates, and questions for your customers or if you simply want to canvas and seek an opinion, Twitter is a great way to engage. It is useful for Read More
Creating a content strategy for your social media conversations
One of the biggest drawbacks of traditional media is the inability to respond. However, one advantage of social media is that it is a two-way street through which your customers, Read More
Responsive web design – an essential requirement or simply hype?
Responsively designed websites are currently a hot topic of discussion. Google has been sending out emails to webmasters telling them that they need to modify their websites to Read More