If you think your website needs freshening up because it’s beginning to look dated and not as dynamic or interesting as other websites you've seen - then perhaps it’s time to give Read More
About Anna Potts
Hi, I'm Anna Potts, Arizona-based IT project manager and web consultant, originally from Wellington, New Zealand. If you have any questions about what you’ve read or are considering a website makeover, please contact me.
How to deal with bad reviews left by customers online
Customer feedback, whether it’s positive or negative, published publicly or privately, is an everyday reality of running a business. As a business owner, your customers are one of Read More
Search engine optimization (SEO) 101: A beginner’s guide
As a website owner, it is highly likely that you've heard of the term ‘search engine optimization’ or ‘SEO’ and know it has something to do with driving traffic to your website and Read More
Content marketing strategy – have you written one for your business yet?
Bill Gates originally coined the phrase ‘content is king’ way back in 1986. At that time, he understood the power and importance of the future state of the internet. He said: Read More
Website Makeover – Part 5: After The Relaunch
You have now received your brand new, shiny looking website from your website designer/developer, re-launched, and are ready to receive your first online customers. It may be Read More
Facebook Marketing Fundamentals: Using Facebook To Improve Your Business
Without question, Facebook has become deeply entrenched in people’s everyday lives and has a strong influence on their social interactions, which in turn influences their buying Read More
How To Write A Compelling About Page For Your Business
The About Me/About Us page on a website is often the hardest page to write, yet can be one of the most visited pages on every website. The struggle is often not knowing about the Read More
Website Makeover – Part 4: Defining The Scope
A crucial step in preparing to undergo a website makeover is defining the scope of the redevelopment project. Just as you have questions you would like to ask your web Read More
Social Media Marketing – Creating Captivating Media
With so many images, artily written words, clever infographics, short videos filling up your social media stream - it is a real challenge to know how you can stand out from all the Read More
Website Content: Why is it so difficult to create content for your blog?
Everyone has become so familiar with reading blogs online nowadays, that most people expect to find a blog on a business or personal website. If you are selling something on your Read More