You should always know what your primary message is, who you’re writing for and how you want them to respond. A clearly focused website enables you to attract more traffic; help Read More
Content Strategy
Reading online – reading with your fingers or mouse
A common misconception held by small business owners starting a new website is that their potential customers will be reading every single word on a given page. Unfortunately Read More
How to assess whether you are writing quality website content
We all make instantaneous judgement decisions on a range of topics and a website is no different. You need to get some insight into how visitors arriving at your website make a Read More
Headings and subheadings: Lessons learned from print media
Traditionally newspaper headlines summarised the contents of the news article. They told the reader enough about the story for them to make an informed decision about whether they Read More