Customer feedback, whether it’s positive or negative, published publicly or privately, is an everyday reality of running a business. As a business owner, your customers are one of Read More
Tips and Advice
Search engine optimization (SEO) 101: A beginner’s guide
As a website owner, it is highly likely that you've heard of the term ‘search engine optimization’ or ‘SEO’ and know it has something to do with driving traffic to your website and Read More
Website Marketing Goals – Giving Your Business a Happy New Year
As a small business owner I know how important it is to start the new year off by setting goals for my business. Do you do this for your business? Have you considered writing Read More
Updating your website for the holiday break
Merry Christmas and Happy New Year Everybody! Just before you close down the office and start your long-awaited, much anticipated Christmas holiday - here are a few things you need Read More
Marketing your business – how to make a big impact when you don’t have a big budget
If you are thinking about marketing your business and only have a small budget to do it with, the prospect may seem a bit bleak. Many startups and small businesses face this same Read More
Facebook Marketing Tips – Advertising Your Business
Did you know that 2.6 million New Zealanders use Facebook every month? Alexa announced earlier this year that an average of 2 million Kiwis looked at their Facebook page at least Read More
Website Design – 5 design tips for a memorable website
With the ever increasing battle of search engines changing their search algorithms and so many websites written and published on the same topic, it’s not surprising that you want Read More
Before you hit publish… a blog publishing checklist
When you first start writing content for your new blog you may experience a feeling of both exhilaration and extreme nervousness – but don’t worry, this is both normal and natural; Read More
How to beat the blog writing blues
It can be a challenge to start a blog for your business and then have a system in place to ensure you keep writing and publishing to it on a regular basis. Everyone at some point Read More
Finding your target market in five easy steps
Business owners often believe (mistakenly) that they are selling to everybody and that their product or service has universal appeal. But it is important to be able to identify Read More